Solution Selling: Creating Buyers in Difficult Selling Markets (MARKETING/SALES/ADV & PROMO)
by Michael T. Bosworth
ISBN 13: 9780786303151
Format: Hardcover (272 pages) Publisher: McGraw Hill Published: 15 Sep 1994
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What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story
by Michael T. Bosworth, Ben Zoldan
ISBN 13: 9780071769716
Format: Hardcover (288 pages) Publisher: McGraw-Hill Professional Published: 16 Jan 2012